Small Business Marketing Education

High-quality marketing + sales training for small business owners and their staff.

Marketing Essentials for Small Business
Open to All (online course) 

Open to all.

Take your business to the next level with this online workshop series designed for entrepreneurs, marketers, and business owners. This five-part series dives deep into the critical elements of business success—target market identification, competitive strategy, brand positioning, messaging, and long-term brand development. Each interactive session provides hands-on guidance, actionable strategies, and expert insights to help you refine your approach and achieve measurable growth.

  • Tue, Mar 4 11:00 AM to 12:00 PM MST
    Register Here

    Unlock the secrets to reaching your ideal audience with our interactive online workshop. Designed for entrepreneurs, marketers, and small business owners, this session will guide you through defining, understanding, and connecting with your target market.

    What you'll gain:

    • Clear audience identification: Define your target market with precision.

    • Insights into customer behavior: Understand what motivates and drives your audience.

    • Actionable marketing strategies: In the future you will be able to design marketing campaigns that resonate and convert.

    • Hands-on guidance: Practical exercises to apply what you learn immediately.

    • Expert advice: Q&A with marketing professionals to address your specific needs.

    Take the guesswork out of marketing—join us to craft a customer-centric approach that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Mar 18 11:00 AM to 12:00 PM MST
    Register Here

    Stay ahead of the competition by mastering the art of competitor analysis. This interactive online workshop equips business owners, marketers, and entrepreneurs with the tools and strategies to understand and outperform their rivals.

    What you'll learn:

    • Market positioning insights: Identify your competitors and assess their strengths and weaknesses.

    • Trend analysis: Spot emerging trends and opportunities in your industry.

    • Competitive benchmarking: Evaluate how your business stacks up against others.

    • Strategic advantage development: Discover ways to differentiate your brand effectively.

    • Hands-on tools and tips: Utilize practical frameworks and resources to analyze competitors efficiently.

    Gain the edge you need to thrive in a competitive market—join us and turn insights into action!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 1 11:00 AM to 12:00 PM MST
    Register Here

    Understand how to make your business stand out with this interactive workshop on positioning and SWOT analysis. Designed for business owners, marketers, and strategists looking to elevate their competitive edge and drive growth.

    What you'll gain:

    • Positioning: Define your unique value proposition and stand out in the market.

    • SWOT analysis skills: Identify your strengths, weaknesses, opportunities, and threats with confidence.

    • Strategic alignment: Learn how to align your brand positioning with business goals.

    • Actionable insights: Turn analysis into clear, practical strategies for success.

    • Professional guidance: Access expert advice and tools to refine your approach.

    Build a foundation for long-term success—join us to transform insights into impact!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 15 11:00 AM to 12:00 PM MST
    Register Here

    Build a brand that inspires trust, loyalty, and growth. This hands-on workshop is designed for entrepreneurs, small business owners, and marketers who want to create a strong and cohesive brand strategy.

    What you’ll achieve:

    • Define your brand purpose: Clarify your mission, vision, and values.

    • Establish brand consistency: Align messaging, visuals, and tone across platforms.

    • Connect with your audience: Develop strategies to engage and retain your ideal customers.

    • Plan for success: Create an actionable brand strategy tailored to your business goals.

    Elevate your brand’s impact—join us and start building a strategy that lasts!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 29 11:00 AM to 12:00 PM MST
    Register Here

    Communicate with clarity and impact. This workshop is designed for businesses, marketers, and entrepreneurs looking to craft compelling core messages that resonate with their audience and amplify their brand.

    What you’ll accomplish:

    • Identify your brand’s voice: Define your unique tone and style.

    • Craft powerful messaging: Develop key statements that convey your value and purpose. We'll cover both implicit messaging and explicit messaging.

    • Simplify complex ideas: Communicate effectively across diverse audiences.

    • Align your team: Ensure consistency in messaging across all channels and stakeholders.

    • Engage your audience: Create messages that inspire trust and action.

    Transform your communication—join us to create messaging that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

Marketing Essentials for Small Business
Hosted by Western Central Colorado Small Business Development Center / Region 10​ 

Serves small businesses in the Delta, Gunnison, Hinsdale, Montrose, Ouray, and San Miguel counties of Colorado.

Take your business to the next level with this online workshop series designed for entrepreneurs, marketers, and business owners. This five-part series dives deep into the critical elements of business success—target market identification, competitive strategy, brand positioning, messaging, and long-term brand development. Each interactive session provides hands-on guidance, actionable strategies, and expert insights to help you refine your approach and achieve measurable growth.

  • Tue, Mar 4 11:00 AM to 12:00 PM MST
    Register Here

    Unlock the secrets to reaching your ideal audience with our interactive online workshop. Designed for entrepreneurs, marketers, and small business owners, this session will guide you through defining, understanding, and connecting with your target market.

    What you'll gain:

    • Clear audience identification: Define your target market with precision.

    • Insights into customer behavior: Understand what motivates and drives your audience.

    • Actionable marketing strategies: In the future you will be able to design marketing campaigns that resonate and convert.

    • Hands-on guidance: Practical exercises to apply what you learn immediately.

    • Expert advice: Q&A with marketing professionals to address your specific needs.

    Take the guesswork out of marketing—join us to craft a customer-centric approach that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Mar 18 11:00 AM to 12:00 PM MST
    Register Here

    Stay ahead of the competition by mastering the art of competitor analysis. This interactive online workshop equips business owners, marketers, and entrepreneurs with the tools and strategies to understand and outperform their rivals.

    What you'll learn:

    • Market positioning insights: Identify your competitors and assess their strengths and weaknesses.

    • Trend analysis: Spot emerging trends and opportunities in your industry.

    • Competitive benchmarking: Evaluate how your business stacks up against others.

    • Strategic advantage development: Discover ways to differentiate your brand effectively.

    • Hands-on tools and tips: Utilize practical frameworks and resources to analyze competitors efficiently.

    Gain the edge you need to thrive in a competitive market—join us and turn insights into action!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 1 11:00 AM to 12:00 PM MST
    Register Here

    Understand how to make your business stand out with this interactive workshop on positioning and SWOT analysis. Designed for business owners, marketers, and strategists looking to elevate their competitive edge and drive growth.

    What you'll gain:

    • Positioning: Define your unique value proposition and stand out in the market.

    • SWOT analysis skills: Identify your strengths, weaknesses, opportunities, and threats with confidence.

    • Strategic alignment: Learn how to align your brand positioning with business goals.

    • Actionable insights: Turn analysis into clear, practical strategies for success.

    • Professional guidance: Access expert advice and tools to refine your approach.

    Build a foundation for long-term success—join us to transform insights into impact!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 15 11:00 AM to 12:00 PM MST
    Register Here

    Build a brand that inspires trust, loyalty, and growth. This hands-on workshop is designed for entrepreneurs, small business owners, and marketers who want to create a strong and cohesive brand strategy.

    What you’ll achieve:

    • Define your brand purpose: Clarify your mission, vision, and values.

    • Establish brand consistency: Align messaging, visuals, and tone across platforms.

    • Connect with your audience: Develop strategies to engage and retain your ideal customers.

    • Plan for success: Create an actionable brand strategy tailored to your business goals.

    Elevate your brand’s impact—join us and start building a strategy that lasts!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 29 11:00 AM to 12:00 PM MST
    Register Here

    Communicate with clarity and impact. This workshop is designed for businesses, marketers, and entrepreneurs looking to craft compelling core messages that resonate with their audience and amplify their brand.

    What you’ll accomplish:

    • Identify your brand’s voice: Define your unique tone and style.

    • Craft powerful messaging: Develop key statements that convey your value and purpose. We'll cover both implicit messaging and explicit messaging.

    • Simplify complex ideas: Communicate effectively across diverse audiences.

    • Align your team: Ensure consistency in messaging across all channels and stakeholders.

    • Engage your audience: Create messages that inspire trust and action.

    Transform your communication—join us to create messaging that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

Marketing Essentials for Small Business
Hosted by East Central Colorado Small Business Development Center

Serves Adams, Arapahoe, Baca, Bent, Cheyenne, Crowley, Elbert, Kiowa, Kit Carson, Lincoln, Las Animas, Logan, Morgan, Otero, Phillips, Prowers, Sedgwick, Washington, Weld, and Yuma counties of Colorado.

Take your business to the next level with this online workshop series designed for entrepreneurs, marketers, and business owners. This five-part series dives deep into the critical elements of business success—target market identification, competitive strategy, brand positioning, messaging, and long-term brand development. Each interactive session provides hands-on guidance, actionable strategies, and expert insights to help you refine your approach and achieve measurable growth.

  • Tue, Mar 4 1:00 PM to 2:00 PM MST
    Register Here

    Unlock the secrets to reaching your ideal audience with our interactive online workshop. Designed for entrepreneurs, marketers, and small business owners, this session will guide you through defining, understanding, and connecting with your target market.

    What you'll gain:

    • Clear audience identification: Define your target market with precision.

    • Insights into customer behavior: Understand what motivates and drives your audience.

    • Actionable marketing strategies: In the future you will be able to design marketing campaigns that resonate and convert.

    • Hands-on guidance: Practical exercises to apply what you learn immediately.

    • Expert advice: Q&A with marketing professionals to address your specific needs.

    Take the guesswork out of marketing—join us to craft a customer-centric approach that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Mar 18 1:00 PM to 2:00 PM MST
    Register Here

    Stay ahead of the competition by mastering the art of competitor analysis. This interactive online workshop equips business owners, marketers, and entrepreneurs with the tools and strategies to understand and outperform their rivals.

    What you'll learn:

    • Market positioning insights: Identify your competitors and assess their strengths and weaknesses.

    • Trend analysis: Spot emerging trends and opportunities in your industry.

    • Competitive benchmarking: Evaluate how your business stacks up against others.

    • Strategic advantage development: Discover ways to differentiate your brand effectively.

    • Hands-on tools and tips: Utilize practical frameworks and resources to analyze competitors efficiently.

    Gain the edge you need to thrive in a competitive market—join us and turn insights into action!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 1 1:00 PM to 2:00 PM MST
    Register Link Coming Soon

    Understand how to make your business stand out with this interactive workshop on positioning and SWOT analysis. Designed for business owners, marketers, and strategists looking to elevate their competitive edge and drive growth.

    What you'll gain:

    • Positioning: Define your unique value proposition and stand out in the market.

    • SWOT analysis skills: Identify your strengths, weaknesses, opportunities, and threats with confidence.

    • Strategic alignment: Learn how to align your brand positioning with business goals.

    • Actionable insights: Turn analysis into clear, practical strategies for success.

    • Professional guidance: Access expert advice and tools to refine your approach.

    Build a foundation for long-term success—join us to transform insights into impact!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 15 1:00 PM to 2:00 PM MST
    Register Link Coming Soon

    Build a brand that inspires trust, loyalty, and growth. This hands-on workshop is designed for entrepreneurs, small business owners, and marketers who want to create a strong and cohesive brand strategy.

    What you’ll achieve:

    • Define your brand purpose: Clarify your mission, vision, and values.

    • Establish brand consistency: Align messaging, visuals, and tone across platforms.

    • Connect with your audience: Develop strategies to engage and retain your ideal customers.

    • Plan for success: Create an actionable brand strategy tailored to your business goals.

    Elevate your brand’s impact—join us and start building a strategy that lasts!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 29 1:00 PM to 2:00 PM MST
    Register Link Coming Soon

    Communicate with clarity and impact. This workshop is designed for businesses, marketers, and entrepreneurs looking to craft compelling core messages that resonate with their audience and amplify their brand.

    What you’ll accomplish:

    • Identify your brand’s voice: Define your unique tone and style.

    • Craft powerful messaging: Develop key statements that convey your value and purpose. We'll cover both implicit messaging and explicit messaging.

    • Simplify complex ideas: Communicate effectively across diverse audiences.

    • Align your team: Ensure consistency in messaging across all channels and stakeholders.

    • Engage your audience: Create messages that inspire trust and action.

    Transform your communication—join us to create messaging that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

Marketing Essentials for Small Business
Hosted by Grand Junction Colorado Small Business Development Center

Serves the Mesa County region of Colorado.

Take your business to the next level with this online workshop series designed for entrepreneurs, marketers, and business owners. This five-part series dives deep into the critical elements of business success—target market identification, competitive strategy, brand positioning, messaging, and long-term brand development. Each interactive session provides hands-on guidance, actionable strategies, and expert insights to help you refine your approach and achieve measurable growth.

  • Tue, Mar 4 11:00 AM to 12:00 PM MST
    Register Here

    Unlock the secrets to reaching your ideal audience with our interactive online workshop. Designed for entrepreneurs, marketers, and small business owners, this session will guide you through defining, understanding, and connecting with your target market.

    What you'll gain:

    • Clear audience identification: Define your target market with precision.

    • Insights into customer behavior: Understand what motivates and drives your audience.

    • Actionable marketing strategies: In the future you will be able to design marketing campaigns that resonate and convert.

    • Hands-on guidance: Practical exercises to apply what you learn immediately.

    • Expert advice: Q&A with marketing professionals to address your specific needs.

    Take the guesswork out of marketing—join us to craft a customer-centric approach that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Mar 18 11:00 AM to 12:00 PM MST
    Register Here

    Stay ahead of the competition by mastering the art of competitor analysis. This interactive online workshop equips business owners, marketers, and entrepreneurs with the tools and strategies to understand and outperform their rivals.

    What you'll learn:

    • Market positioning insights: Identify your competitors and assess their strengths and weaknesses.

    • Trend analysis: Spot emerging trends and opportunities in your industry.

    • Competitive benchmarking: Evaluate how your business stacks up against others.

    • Strategic advantage development: Discover ways to differentiate your brand effectively.

    • Hands-on tools and tips: Utilize practical frameworks and resources to analyze competitors efficiently.

    Gain the edge you need to thrive in a competitive market—join us and turn insights into action!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 1 11:00 AM to 12:00 PM MST
    Register Here

    Understand how to make your business stand out with this interactive workshop on positioning and SWOT analysis. Designed for business owners, marketers, and strategists looking to elevate their competitive edge and drive growth.

    What you'll gain:

    • Positioning: Define your unique value proposition and stand out in the market.

    • SWOT analysis skills: Identify your strengths, weaknesses, opportunities, and threats with confidence.

    • Strategic alignment: Learn how to align your brand positioning with business goals.

    • Actionable insights: Turn analysis into clear, practical strategies for success.

    • Professional guidance: Access expert advice and tools to refine your approach.

    Build a foundation for long-term success—join us to transform insights into impact!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 15 11:00 AM to 12:00 PM MST
    Register Here

    Build a brand that inspires trust, loyalty, and growth. This hands-on workshop is designed for entrepreneurs, small business owners, and marketers who want to create a strong and cohesive brand strategy.

    What you’ll achieve:

    • Define your brand purpose: Clarify your mission, vision, and values.

    • Establish brand consistency: Align messaging, visuals, and tone across platforms.

    • Connect with your audience: Develop strategies to engage and retain your ideal customers.

    • Plan for success: Create an actionable brand strategy tailored to your business goals.

    Elevate your brand’s impact—join us and start building a strategy that lasts!

    This webinar will be presented on Zoom. Please register to receive the link to join.

  • Tue, Apr 29 11:00 AM to 12:00 PM MST
    Register Here

    Communicate with clarity and impact. This workshop is designed for businesses, marketers, and entrepreneurs looking to craft compelling core messages that resonate with their audience and amplify their brand.

    What you’ll accomplish:

    • Identify your brand’s voice: Define your unique tone and style.

    • Craft powerful messaging: Develop key statements that convey your value and purpose. We'll cover both implicit messaging and explicit messaging.

    • Simplify complex ideas: Communicate effectively across diverse audiences.

    • Align your team: Ensure consistency in messaging across all channels and stakeholders.

    • Engage your audience: Create messages that inspire trust and action.

    Transform your communication—join us to create messaging that drives results!

    This webinar will be presented on Zoom. Please register to receive the link to join.

Interested in hosting a Marketing Essentials for Small Business course? Contact Rebecca at rebecca@wild-palomino.com