American Rodeo

Modern marketing for America’s toughest sport.

Kris, High Country Stampede Rodeo

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

Person with glasses and curly hair smiling indoors.
Mockup of High Country Stampede Rodeo website and social media on a laptop and three smartphones, showcasing various pages and posts related to rodeo events.

Proven Marketing - with Grit.

We blend the rich tradition of American rodeo with proven marketing, sales, and web strategies that will help your rodeo become more successful. Our team understands the industry’s deep roots and leverages modern digital tools to amplify audience engagement, boost ticket sales, and secure sponsorships. From branding and website development to targeted marketing campaigns, we create strategies that honor rodeo heritage while delivering measurable results. We are real and down-to-earth people who genuinely care. Whether you’re looking to expand your reach or increase revenue, we provide the expertise to keep your rodeo thriving for generations to come.

  • Rodeo Revenue Growth Strategy

  • Online Ticket Sales

  • Web Design or Refresh

  • Rodeo Branding

  • Social Media Marketing

  • Event Operations Optimization + Execution

Meet the Rodeo Team

  • Rodeo rider on bucking horse in arena

    Chris Olivier

    A passionate rodeo fan and former Bronc rider Chris C Olivier has a strong work ethic and love for the Western lifestyle. Chris has an extensive background in producing and marketing major sporting events worldwide. He works on the High Country Stampede Rodeo committee in Fraser, Colorado. When he can Chris still rides Broncs with the CPRA and NSPRA. 

  • Cowgirl in red outfit riding a horse against a dramatic sunset sky.

    Sara Horchem

    Sara Horchem is a seasoned horse trainer, rodeo competitor, and rodeo royalty coordinator with over 20 years of experience in the equine industry. She has competed in barrel racing, trick riding, dressage, English hunter jumper, and equine drill team, developing a versatile skill set that sets her apart in the arena. With a lifelong dedication to the rodeo world, Sara brings is committed to the Western way of life and the traditions of rodeo.

  • Woman smiling next to a horse, indoors.

    Rebecca Louzan

    In addition to leading Wild Palomino, Rebecca owns and operates Cowgirl Up Horses, a national equine and livestock transport business. A lifelong equestrian with deep roots in the western slope of Colorado, she is passionate about empowering rodeos achieve meaningful growth and strengthening the western tradition of rodeo.